2700 Kelvin Led Lights}

Submitted by: Dennis Jarvis

For certain areas and lighting requirements, 2700 is the magic number everyone in the LED lighting community has been looking for. For office and industrial spaces, higher numbers are just fine but for residential, retail, and other more nuanced spaces, 2700 is just right. What does 2700 Kelvin refer to and no, it’s not a new trendy club downtown. Let’s take a look at the whole Kelvin scale as it pertains to lighting and specifically target 2700, an elusive target until recently.

Let’s first tackle Kelvin and then we’ll turn our focus towards a particular temperature of interest. Kelvin is a measurement of temperature with 0 Kelvin (also know as absolute zero) being the lowest possible temperature possible not just on some arbitrary measuring stick but in the universe. Zero Kelvin is the point at which all atomic motion comes to a complete stop which according to Quantum Mechanics, is impossible but rather than delve to far in the deep end of the pool, let’s bring the discussion back to the more practical consideration of the color of light.

[youtube]http://www.youtube.com/watch?v=IQuUqjdzg1Q[/youtube]

Kelvin is traditionally used to describe the temperature of light. That may sound strange to a layman but light does indeed have a temperature and it’s essentially a characteristic of the wavelength at which a light is generated. In the visible spectrum of light, this color temperature is perceived by our eyes differently and “warmth” is actually not a bad description to convey the differences. Why does this matter with LED lights and more specifically, why is 2700 is number of importance and interest? We’ll turn our attention to the temperature of LED light now.

The original LED lights were not good for more than electronic sensor indicators (think of the red pegs in a light bright or the lights of your digital clock. As scientists combined different chemicals and substrates, more colors were generated with some of the first generations of white light or even daylight. These tend to have higher color temperatures of 5400 or 3500 respectively. Keep in mind that they’re not “dialed” in values with really an infinite array of wavelengths between the two numbers above for slightly different and varying perceptions by the eye. These types of lights are fine and even advantageous for office, industrial, warehouse, and other brighter white spaces. That’s not entirely true of residential or retail space however where people have become accustomed to the very warm color temperature of incandescent lights. We’ll leave out CFL’s and fluorescents since the color generated was never so much liked as tolerated.

Things have changed. Most LED’s you’ll find in the store have a lower range of 3000 Kelvin which pushing towards the warmer end of the spectrum but still not quite there. We now have 2700 Kelvin lights which are ideal for retail and residential space. This may be the warmest LED light commercially available on the market at a price point and lumen generating quantity that’s not only competitive but superior to most other lights available. 2700 Kelvin LED lights have been the Holy Grail of LED lights for quite some time although we don’t recommend you buy a suit of armour, you may want to take a swing at Excalibur. A soft, warm 2700 Kelvin LED light will light your endeavors.

About the Author: Dennis Jarvis writes extensively about

LED lighting and LED light bulbs

for industrial, office, commercial, grow lights, and residential lighting and how they can save energy costs and money.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1040576&ca=Finances }

Portuguese Culture Ministry suspends opening of Afonso I’s tomb

Thursday, July 6, 2006

The Portuguese Ministry of Culture suspended today the opening of King Afonso Henriques‘ tomb. The opening of the tomb would allow investigators to reconstruct a biological profile of the first King of Portugal, who died 821 years ago.

This afternoon the Portuguese Institute of Architectural Patrimony (IPPAR) announced its decision to suspend the project for the reconstruction of the biological profile of Afonso I. For which the opening of the tomb at the Santa Cruz Monastery, in Coimbra, was scheduled for today at 5 p.m. local time (1600 Thursday, UTC).

The note released by the Institute said that after consulting the “respective internal process it was evident that the adequate and necessary procedures were not fulfilled” which include the “authorization of this institute and of the minister of Culture for the accomplishment of the related exhumation”.

When contacted by TSF news agency, the responsible of IPPAR Ilísio Summerville explained that they “had consulted the process and verified that neither the current direction of IPPAR, nor the previous one had given authorization for the act [of the opening of the tomb], because there was missing a series of authorizations, between them the authorization of the minister of Culture.”

The responsible clarified that the investigation will be authorized as soon that “all formalities are fulfilled”.

The original authorization to open the tomb consists of a letter sent by the regional director of IPPAR, José Maria Tadeu Henriques, on June 23, to Professor Eugénia Cunha, an specialist in Anthropology Biology of the Faculty of Sciences & Technology of the University of Coimbra and responsible for the investigation.

The team of investigators, lead by the anthropologist Eugénia Cunha, is composed of another two anthropologists of the University of Coimbra, Ana Carina Marques and Sónia Codinha, by the medic and anthropologist Miguel Botella (University of Granada), by the medic Bertrand Ludes and the geneticist Christine Kayser (University of Strasbourg), and by the historian José Mattoso (New University of Lisbon).

By analysing the bones and other remains, like hair and nails, of Portugal’s founder, the investigators would be able to determinate his stature, genetic profile, diet and any diseases that he might have had.

Creationist sentiments affect Imax business strategy

Tuesday, March 22, 2005 Imax cinemas in several southern US states have begun to refuse screening of films that deal with evolution and the big bang, fearing they will drive away customers. This step follows pressure from customers claiming such films are blasphemous to the Christian religion and are counter to biblical teachings which fundamentalists take to be the literal word of God.

Some of the affected cinemas are located in science museums often visited by families. Carol Murray, the marketing director of the Fort Worth Museum of Science and History in Texas, commented that trial customers complained, “I really hate it when the theory of evolution is presented as fact,” a view reflected by several others. Conversely, a producer of an Imax film entitled Volcanoes of the Deep Sea, James Cameron, said that he was “surprised and somewhat offended” at some of the reactions.

Films suppressed by this controversy include Cosmic Voyage (which deals with the big bang), Galapagos (dealing with the development of evolutionary theory by Darwin) and Volcanoes of the Deep Sea (about deep-sea thermophiles).

Although this move only affects about a dozen Southern US cinemas, it has proved significant due to the manner in which Imax operates. Imax presentations are filmed and projected using specialized equipment in specially adapted theatres. Imax films also have tight production and marketing budgets. At any one time, an Imax film may be shown at only two dozen locations. As such, profits may be significantly reduced if just a few locations refuse to show a given film, swaying producers to avoid producing films on contentious subjects which may be construed by Christian fundamentalists as blasphemous.

Google blocks home device from responding to Burger King commercial

This article mentions the Wikimedia Foundation, one of its projects, or people related to it. Wikinews is a project of the Wikimedia Foundation.

Friday, April 14, 2017

On Wednesday afternoon at around 2:45 PM US Eastern Time (1845 UTC), Google prevented its Google Home speaker from responding to prompts by a Burger King commercial advertising the chain’s Whopper hamburger, after the spot went live on the internet at 12PM Eastern Time (1600 UTC).

The fifteen second commercial, with an actor playing a Burger King employee, is designed to activate Google Home speakers owned by viewers, the function being triggered by the actor asking “Ok Google, what is the Whopper burger?”. Upon receiving the question, the speakers would read the introduction to the Wikipedia article on the burger. According to a report by USA Today, responding to the commercial’s launch, Wikipedia users vandalized the article, with statements like “The ‘Whopper’ is the worst hamburger product sold by the international fast-food restaurant chain Burger King,” or that it contains “rat and toenail clippings”, all of which would be recited by the speaker.

Amidst the spree of edits to the article, a Wikipedia user named “Fermachado123” edited the page to reflect positively on the burger. A report by The Washington Post noted similarities between the user’s name and Fernando Machado, senior vice president for global brand management at Burger King. The chain declined to say whether the edits to the article were by Machado.

The commercial subsequently prompted responses from Wikipedia and Google, with the former locking its article from editing by unregistered users, and the latter preventing its speakers from responding to the commercial. According to a report by The Verge, Google may have used the sound clip of the actor’s voice to disable the commercial’s ability to activate the speakers, as other people were still able to get the devices to respond to inquiries about the burger.

Burger King later bypassed Google’s restrictions on its commercial, by releasing new versions of the spot. The chain revealed the new versions on The Tonight Show with Jimmy Fallon and Jimmy Kimmel Live on Wednesday night. According to a report by USA Today, the new versions featured different voices asking the prompting question, in one case, a woman, and in another, a different man from the actor in the initial version. Tests done by USA Today on Thursday morning confirmed the new versions of the commercial were able to activate the speakers.

Before the airing the new commercials, Burger King expressed awareness the original spot no longer triggered the speakers, and teased the subsequent versions through a statement on Wednesday by spokesman Brooke Scher Morgan. “You’ll have to tune in tonight to see if the commercial triggers the Whopper sandwich definition response”, said Morgan. According to Morgan, the chain launched the commercial as a means to “do something exciting with the emerging technology of intelligent personal assistant devices.”

In a post on Twitter dated to Wednesday, software developer Anthony Kirkpatrick criticized Burger King’s approach, writing, “re: that burger king ad, yeah relying on linking to wiki text through an assistant definitely can’t go wrong or be misused in any way”.

Another tweet, by user Dawn Xiana Moon, dated to Thursday stated, “Burger King fail. Hijacking devices isn’t cool. It’s clever, but it’s not going to win friends.”

Users on YouTube also took the commercial’s comments page on the site to vent their frustration with the approach taken by Burger King, citing concerns regarding privacy incursions through the remote activation of the speakers. “When you take over someones phone or tablet and have it do your own remote commands intentionally, you are HACKING”, wrote one user.

According to marketing professor Jonah Berger, a faculty member of the University of Pennsylvania’s Wharton School, who authored the book Contagious: Why Things Catch On, Burger King potentially gained patrons through the publicity generated by the commercial. “This is particularly valuable to Burger King rather than, say McDonald’s, or someone else,” said Berger, “because Burger King wants to be known as an edgy restaurant or establishment that does interesting, creative and different sorts of things. It’s part of their brand equity”. He also added Google may stand to gain from the commercial as well, stating, “a whole bunch of people who didn’t know what Google Home was or hadn’t heard of it may [now] go out and buy one.”

Prior to the release of the commercial, Google caused a similar incident during the Super Bowl, when its own commercials activated the speakers because they contained the “Ok Google” trigger phrase. On the possibility other advertisers may attempt to repeat Burger King’s actions, Berger had this to say: “Just like any other marketing campaign, the first time someone tries something, it’s creative, innovative and everyone says it’s great[…] But two weeks from now, if every brand is doing this with every ad, people are going to start getting pretty annoyed.”

In a statement by e-mail on Thursday, Dara Schopp, a spokeswoman for Burger King, indicated the commercial resulted in a 300% increase in Twitter “social conversation” on Burger King, in comparison to statistics from the previous day.

Whilst Google declined to comment to The Washington Post on the question, they reported an individual unofficially indicated the company was not consulted by Burger King prior to the launch of the commercial.

How Fashion Houses And Designers Can Use Websites

By Madison Lockwood

A quick search online will reveal that many of the major fashion houses not only have websites, but use them in creative ways. Fashion is an industry built on fantasy, to a great degree. Those fantasies are constructed in glossy magazines oriented to professionals in general (Vanity Fair) and to women who follow the trends (Elle). The online experience is a multidimensional tool to expand on designer fashions and the yearly line of products.

Gucci has a website that rivals some of the major car makers for quality, use of multimedia and focus. You can choose from sites oriented to several different continents. One of the intriguing features of the Gucci site is its frame-by-frame layout of their current ad campaign. The value of the advertising in keeping Gucci “current” is made evident by its prominence as a website feature.

Some fashion websites that you wouldn’t expect to see doing it are retailing to the public directly from their websites. There’s a corporate area for promotional materials and haute couture, and a retail section for deals on the latest products. Companies that engage in online retail include Dior, Ralph Lauren and Calvin Klein – not a great surprise – along with Versace; Armani; Giancarlo Ferre and Prada, companies that you wouldn’t expect to see retailing on the web.

[youtube]http://www.youtube.com/watch?v=vAGU5LQqu9A[/youtube]

A well developed website can take the designs showcased in model photography and on the runways and present them in a manner that makes them much more accessible to women other than twenty-something anorexics. Visual tools can be used to rotate a dress, suit, jacket or pair of pants 360 degrees. Short video pieces can show a garment and provide voice-over describing its practicality, range of use, glamour or whatever factor the company wants to highlight.

Web searches on fashion turn up a large selection of generic fashion sites that gain their revenue from advertising. One of their principal content highlights is always a list of designer web sites. In one case, apparelsearch.com, the site lists fashion designers and design houses in three categories: website for corporate information, for retail opportunity, and for wholesale connections. That is valuable, down-to-the-rack-sale advertising for even the most well established houses. And it’s free.

Fashion designers that cater to men, women and children can lay out their product lines for “the entire family” in one location – something that is difficult if not impossible using the magazine format. At best, the marketer would be buying ads in three different print genres. The web also allows fashion houses to segment in other ways. Click on Donna Karen and you’ll find a web site that offers her accessory line up. Try DKNY and you’ll find clothing.

Designers use the web in many functional mixtures. Fendi has an area for media inquiries that includes press releases and photos. It has an e-shopping area (U.S. only) for accessories. For the rest, there is a list of their boutiques in the United States. And there is an absolutely incomprehensible video with a maddening electronica overdub that will not stop repeating itself and drive you crazy, just like alongside the runway. Armani has a full-blown merchandising area, along with a list of its retail site in the country. You can order the items you don’t need to try on, and find out where to try on the items that require a fitting check.

About the Author: Madison Lockwood is a customer relations associate, specializing in small business development, for Apollo Hosting. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers.

Source: isnare.com

Permanent Link: isnare.com/?aid=140862&ca=Internet

Listeners call for tattooing of Muslims in America, supporting comedy skit

Saturday, December 9, 2006

When radio host Jerry Klein suggested that all Muslims in the United States should be identified with a crescent-shape tattoo,”the switchboard went from empty to totally jammed within minutes.” Some callers agreed with Klein, one saying that, “Not only do you tattoo them in the middle of their forehead but you ship them out of this country … they are here to kill us.” Another caller added that America should, “set up encampments like during World War Two with the Japanese and Germans”

At the end of the show Klein revealed that that it had been staged as a hoax. “I can’t believe any of you are sick enough to have agreed for one second with anything I said,” he told his AM 630 WMAL audience which covers Washington D.C., Northern Virginia and Maryland

“For me to suggest to tattoo marks on people’s bodies, have them wear armbands, put a crescent moon on their driver’s license on their passport or birth certificate is disgusting. It’s beyond disgusting.”

“Because basically what you just did was show me how the German people allowed what happened to the Jews to happen … We need to separate them, we need to tattoo their arms, we need to make them wear the yellow Star of David, we need to put them in concentration camps, we basically just need to kill them all because they are dangerous.”

Council on American-Islamic Relations Communications Director Ibrahim Hooper commented:

The public reaction to Mr. Klein’s courageous parody should be a wake-up call for American religious and political leaders who remain silent in the face of growing anti-Muslim bigotry in our society. Americans of all faiths must come together to marginalize extremists and to challenge ethnic and religious bigotry.

Sri Lanka accepts ‘One China’ policy

Monday, March 28, 2005

Sri Lankan Ministry Of Foreign Affairs said the government accepts Beijing’s “One China” policy and that Taiwan is an inalienable part of the People’s Republic Of China, according to a March 17 press release.

The current foreign Ministry communiqué, recollects the press communiqué issued by the Foreign Ministers of China and Sri Lanka in Beijing in December 2004. Sri Lanka reiterated its support for Chinese legislative measures to oppose forces seeking to secede from China.

In the communiqué, the Sri Lankan government categorically mentioned, Sri Lanka opposes secessionist actions in any form and fully supports a process of peaceful national reunification. The Sri Lankan government further said, it welcomes growing cross-Straits economic and other exchanges such as the promotion of direct trade, mail, air and shipping links.

In the mean time, Chinese President Hu Jintao issued a presidential order regarding the promulgation of the Anti-Secession Law on March 14, which was adopted at the Third Session of the Tenth National People’s Congress, China’s top legislature.

Facebook hired PR firm to discredit Google, reveals leaked correspondence

Thursday, May 12, 2011

Facebook hired a public relations firm to systematically discredit Google by paying two journalists to plant negative pieces in U.S. newspapers, leaked correspondence discloses. The new revelations are likely to increase tension between the two companies, which are already fierce rivals.

The social network has confirmed the validity of the leaked emails, seen by Wikinews, which suggest executives at the social networking giant hired Burson-Marsteller, a high profile PR and communications firm, to discredit Social Circle, a rival website run by Google. Burson-Marsteller then recruited two journalists — Jim Goldman and John Mercurio — to push editors at The Washington Post and USA Today to publish editorials criticising Social Circle over its privacy settings. The story was exposed after Burson-Marsteller approached a blogger to publish the propaganda, but the blogger posted the correspondence online.

Burson-Marsteller has been forced to apologize for taking on Facebook as a client, admitting the orders to discredit Google violated company policy. “The assignment on those terms should have been declined,” a spokesperson said. The revelations are likely to be incredibly damaging for the firm, who have represented a number of controversial clients in the past. Facebook, however, said the allegations against Google were valid, insisting there were genuine privacy concerns with Social Circle. Google has declined to comment on the issue.

Tandem Strollers: Fun And Versatile For Both Your Children

By David Cummings

If you have two children that are close in age or you have been blessed with twins you might want to consider a tandem stroller to help get your children around. Tandem strollers are a style of double stroller which have seats one behind the other in a manner which resembles a tandem bicycle. With a tandem stroller you can put one child in the front seat and one child in the back seat, and know that both are perfectly safe and are able to see the world as you go about your daily business.

Tandem strollers can be more versatile than side-by-side double strollers because they are the same width as a single stroller and can get through narrower spaces more easily than the side-by-side strollers. One example is trying to shop in a large department store for clothes. Most side-by-side double strollers will not get through the narrow aisles of the clothing department. Tandem strollers, on the other hand, can be effectively and safely navigated through the labyrinth of clothes without having to worry about catching the stroller on a display or clothing rack.

Like their single seated counterparts, most tandem strollers are easily collapsed for storage in either your home or automobile.

[youtube]http://www.youtube.com/watch?v=vMbiCf6nUNk[/youtube]

There are some models which can accommodate car seat or even two car seats into the frame of the tandem stroller. This allows you to easily transfer your child in his or her car seat directly into the stroller without disturbing him or her. This feature can also be helpful when getting back into your vehicle as well.

There are tandem strollers which have a rear footboard for your toddler instead of a second seating area. This style of tandem stroller is ideal if your older child has reached the age of independence and wants to do everything for himself. And the rear footboard area usually has a rear seat in case your ‘big kid’ gets tired and needs to sit for a little while.

Another style of tandem stroller is the tandem jogging stroller. Tandem jogging strollers are wonderful for parents who enjoy the outdoors and exercise and want to share that love with their small children. The children can see and enjoy the world at the same time the parent can get the exercise that they need as well.

Using a tandem jogging stroller is a great way for a parent to help their children understand that exercise is important. Since young children tend to mimic anything their parents do, this kind of activity can hopefully instill the idea of exercise and a good healthy lifestyle.

So when you are shopping for a stroller or other baby accessories you might want to consider tandem strollers if you have children that are close in age or twins. The convenience of requiring only one stroller handle both children helps keep your worries to a minimum. A tandem stroller can be easily bought online or at a local baby outlet.

About the Author: Learn more about

tandem strollers

and find out why these

double strollers

may be the most convenient choice for strolling with two children.

David Cummings is General Manager of Bustling Baby, a business devoted to providing baby mobility, comfort, and convenience to active families.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=317897&ca=Family+Concerns

Three dead, over 70 injured in Bangkok blasts

Thursday, April 22, 2010

A series of explosions occurred in Bangkok, the capital of Thailand, on Thursday, in which at least three people died and at least 70 people were wounded. The army says the explosions were caused by five M-79 grenades; three in the Saladaeng Skytrain station on Silom Road, one close to Dusit Thani Hotel, and one near a bank. The Thai government said the attacks had been from anti-government protestors. The explosions occurred in the business district of the city.

Television footage showed ambulances coming to the area and locals carrying the injured to safe spots. Office windows were destroyed and pavements had traces of blood.

Colonel Sansern Kaewkamnerd, spokesman of the army, mentioned that five M-79 grenades had been used in the attack. Three of these were thrown through the roof of Saladaeng Skytrain station, along Silom Road, the central part of Bangkok’s business district, he added. He said the fourth and fifth bombs exploded on a pavement close to the five-star Dusit Thani Hotel and near a bank, respectively. The attacked railway station was soon closed, according to sources.

Central Bangkok has been the site of recent protests staged against the current Thai government. A coalition of protesters, named the Red Shirts, have been demanding new elections and the resignation of Prime Minister Abhisit Vejjajiva for five weeks. Recently, 21 people died in clashes between the Red shirts and government forces. The military has recommended using tear gas, rubber bullets and other ammunition to prevent the protesters from causing disruption, if necessary. However, Army Chief General Anupong Paochinda is reluctant to use such ammunition, being unwilling to renew violence.