Submitted by: Rachel.B Black

In this section you will find a list of factors and their description in any way affect your ranking in search results. First we will consider the factors that increase the position of the site.

Key words in the title tag This tag has the highest rank. In the tag should not include more than 65-70 characters. The smaller the tag words, the higher rank are the words included in this tag. In addition, the tag value is used by search engines as the title found document. Therefore, do not give in to it a list of keywords, and draw up a title page containing the keyword.

The density of keywords in the text. The text of the document must meet the key word. The optimum density – 4-5%.

Keywords in the tag H1, H2. The situation is analogous to the situation with a tag with the tag title.

The presence of a keyword in the address. The key word in the address in English. Choose a better word, which sounds nicer and more memorable.

Keywords in text links. (internal and external), a positive effect on the position of the site

The situation of the keyword on the page. The higher the better.

The size of the document. The search engines are not always fully indexed documents are very large and small are not taken seriously. The desirable size of the document 20-50 Kbyte

Topic link on your site. It is desirable that it coincides with the theme of your site

Availability of external links on the pages of your site. Less – better. If they are, it must be thematic.

Date of document The greater age of the page – the better.

The frequency of updating the document. The more updates – so the quality of information. At least search engines think so.

Number of external links to your site. The more – the better, but to improve the position in the external links should be keywords.

The period of registration of the domain. Considers Google. Thus it determines the seriousness of the site.

Keyword in meta keyword. The influence of this factor debatable, but it is better to use it. There can be only better.

Tags strong, alt, b. Greater effect is not given, but it is.

Standards W3. Perhaps the position of the site did not affect much, but the standard is a standard and stick to his need.

Site map for good indexing by search engines, the site must have a tree structure. Sections and subsections. Prior to each page of the site should not be more than 5 clicks (5 layers).

Synonyms keyword. Search engines have algorithms that are able to recognize on the synonyms of your keywords. Therefore, to improve readability, you can use synonyms. For example the students and the pupils.

We examined the factors that positively affect the position of the site in search results. Some of them will be discussed in more detail in the following sections. Now, not to make irreversible mistakes, let us consider the factors adversely affecting the position of the site.

External links to the Non-sites. With a large number of links to other sites, topics that do not coincide with the theme of your site, resulting in a decline in the position

Spam Too frequent use of keywords (20%) or nonsensical text on the page, not carrying any information.

Invisible text, invisible text, in order to artificially increase the keyword weight. Generally, all invisible to the keywords – bad. For example the image-link in 1 pixel. Search engine immediately detects it, and anything good from this is not followed.

Use redirect only 301 That swing, but not all redirects searchers can identify.

Link Exchange Currently, search engines have learned to recognize this type of link exchange and Google considers badly to excessive reciprocal link exchange.

About the Author: Rachel Black is a Search Engine Optimization Specialist from UK. She is also writing articles on Link Building Services and Pay Per Click Management related topics.

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