Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Monday, June 27, 2005

The United States Supreme Court has ruled that “non-neutral” displays of the Ten Commandments in courtrooms violate the U.S. Constitution’s First Amendment guarantee of religious neutrality, but that “historical” displays are permitted.

In the case McCreary County v. ACLU of Kentucky, the court ruled that the display of the Commandments in Kentucky county courthouses constituted an unconstitutional endorsement of religion. However, in the case Van Orden v. Perry heard at the same time, the court permitted the display of the Commandments in a monument at the Texas state capitol.

In the Texas case, Chief Justice William Rehnquist, writing for the majority, wrote that:

Texas has treated her Capitol grounds monuments as representing the several strands in the State’s political and legal history. The inclusion of the Ten Commandments monument in this group has a dual significance, partaking of both religion and government.

However, in the Kentucky decision, the Court ruled that the history of the Ten Commandments’ display in the courthouse was evidence of religious (and not historical) intention and that the reasoning given in legislative resolutions was not reflective of the counties’ actual intentions in their displays. Justice Souter wrote for the majority, drawing specific attention to the character of the display:

The display’s unstinting focus was on religious passages, showing that the Counties were posting the Commandments precisely because of their sectarian content. That demonstration of the government’s objective was enhanced by serial religious references and the accompanying resolution’s claim about the embodiment of ethics in Christ.

Proponents of displaying the Commandments hold that they represent the bedrock of Western legal tradition. Opponents hold that the ancient Biblical rules, which begin I am the Lord thy God, represent religious dogma, not law.

Sunday, August 6, 2006

Fifteen Israelis were killed and more than 115 injured in an attack that saw more than 180 missiles hit towns in northern Israel Sunday. At least seven rockets hit Haifa, Israel‘s third largest city, killing three and injuring more than 100. Other missiles have hit the Ma’alot, Carmiel and Kiryat Shmona.

Twelve reserve soldiers died when a Hezbollah missile hit Kfar Giladi in Israel. “The scene is very difficult, it can be described as a battlefield,” Shimon Abutbul, a rescue worker at the scene said. “There was a lot of blood.”

In Lebanon, 17 people were killed as Israeli warplanes and artillery struck southern Lebanon. Three Chinese UN peacekeepers were injured when a rocket landed near their post.

Israeli jets also struck the southern suburbs of Beirut.

Israel has announced the detention of a Hezbollah combatant suspected of being involved in the kidnapping of two Israeli soldiers that prompted the Israeli incursion into Lebanon last month.

The mounting casualties occur as the UN Security Council continues discussions on a draft resolution to halt the fighting. France and the United States have agreed to the wording of a decree which is expected to come to a vote on Monday or Tuesday.

The draft calls for the “full cessation of hostilities based upon, in particular, the immediate cessation by Hezbollah of all attacks and the immediate cessation by Israel of all offensive military operations”.

The pending resolution has been welcomed by Israel but condemned by the Syrian foreign minister, Wallid Muallem, who called it a “recipe for the continuation of the war”. A senior Lebanese official has said his country would reject the resolution because it does not ask that Israeli forces withdraw from Lebanese soil.

Saturday, September 27, 2008

Richard Thomas, the British Information Commissioner has criticized the Liberal Democrats for cold calling 250,000 British people automatically to encourage them to support their party. The commissioner announced in a press release made public on Thursday that “the Information Commissioner’s Office has taken enforcement action against the Liberal Democrats after finding the party in breach of the Privacy and Electronic Communications Regulations.”

In the enforcement notice, which has been seen by Wikinews, the Liberal Democrats are told that “in view of the matters referred to above the Commissioner hereby gives notice that, in exercise of his powers under section 40 of the [Data Protection] Act, he requires that the Liberal Democrats within 30 days of the date of service of this Notice shall, in accordance with Regulation 19 of the Regulations, cease using an automated calling system to transmit communications comprising recorded matter for direct marketing purposes to subscribers who have not previously notified the Liberal Democrats that they consent to such communications being sent to them.”

The Liberal Democrats have been given 28 days to appeal against the action, although the party has said that they accept the decision. In 2005, the party successfully stopped the Scottish National Party for continuing to carry out a similar cold calling campaign. Nick Clegg, the leader of the Liberal Democrats, defended the party’s actions by saying that “I rather hope it won’t disturb. People don’t have to pick up the phone if they don’t like the time at which the call is made.”

If the Liberal Democrats continue to cold call users in thirty days time, they are at risk of prosecution and an unlimited fine.

Saturday, November 16, 2019

In findings published on Wednesday in the journal PLOS ONE, an international team of scientists report ancient Egyptians captured sacred ibises (Threskiornis aethiopicus) from the wild for use in ritual sacrifice rather than domesticating the birds.

Millions of mummified ibis birds have been found in Egyptian tombs and catacombs in Saqqara and Tuna el-Gebel, and Egyptologists have reported they were sacrificed to the god Thoth, who is often depicted with the head of an ibis, the way Horus is shown with the head of a falcon and Bast with the head of a cat.

Lead author Sally Wasef of Australia’s Griffith University explained to the press, “The ibis was considered [to represent] the god Thoth, the god of wisdom, the god of magic, the god of judgment, writing all sorts of things […] If you had a boss that annoys you and you don’t feel like you are getting a good judgment from him or you want fairness and justice, you go and ask Thoth to interfere and in return you promise to offer him an ibis, a mummified ibis, in his annual feast.”

Some scholars have suggested Egyptians raised or farmed the birds to make them available in the necessary numbers. While some ancient Egyptian writers made passing mention of feeding bread and plants to ibises, according to Wasef archaeologists have not yet turned up any hatchery structures.

The team collected DNA samples from mummified birds collected from six separate catacombs including sites at Abydos, Saqqara, and Tuna el-Gebel with permission from the Egyptian Ministry of State for Antiquity, and several museums offered to send tissue samples from the mummified ibises in their collections. They were able to extract complete mitochondrial DNA sequences from fourteen. These they compared to those of 26 modern ibises from different parts of Africa — ibises of this species disappeared from Egypt itself during modern times. They found the DNA sequences from the ancient birds to be relatively diverse. If the birds had been domesticated or even heavily farmed, they reasoned, the Egyptian specimens would have shown only a little genetic diversity.

Wasif suggested, in likelihood, “next to each temple there was like a lake or a wetland — it is a natural habitat for the ibis to live in and if you are giving them food they will keep coming[.]”

According to the researchers, sacrifice and mummification of sacred ibises was common in Egypt from about 664 b.c.e. to 250 c.e., from the twenty-sixth dynasty into the early period of Roman Egypt.

Wednesday, January 18, 2006File:Greenpeace Vessels Esperanza and Arctic Sun.jpg

Anti-whaling protesters have joined forces across Australia, Canada, Germany, New Zealand, and the U.S.A calling for an end to the killing of whales for meat by Japan. Greenpeace organised the international day of action as it continued its efforts to disrupt the hunting of minke whales by the Japanese whaling fleet currently in the Southern Ocean.

The day of action was being marked to protest the actions of the fleet which protesters believe violate the 1986 International Whaling Commission (IWC) global ban on commercial whaling. Japan’s JARPA Japanese Whale Research Program was allowed to operate under a Special Permit in the Antarctic according to Article VIII of the International Convention for the Regulation of Whaling. In its JARPA-2 plan, Japan plans to double its annual scientific research catch of Minke whales to 935, and to add 10 Fin whales to its quota. The International Fund for Animal Welfare states that over the next two years, Japan plans to kill 50 endangered Humpback whales and an additional 40 fin whales.

Monday, September 17, 2007

In a free trade zone in Antalya, Turkey, 80 women workers of FMC Novamed are in strike for almost a year now, since September 26th, 2006. They allege not only low wages but also severe abuses on FMC’s part.

Novamed, founded in 2001, is a factory managed by Turkish capitalists and located in the free trade zone in Antalya, Turkey. 95% of its workers are women. It is owned by Fresenius Medical Care (FMC), which is an international corporation with its headquarters in Germany. With factories in 12 countries and a total of 100,000 workers, FMC is a monopoly in the market of dialysis products.